Julyna is a charitable organization in Canada raising funds and spreading awareness for the treatment of cervical cancer. Promotion of the July 26 fundraiser in 2012 was promoted with a series of three commercials encouraging women to style their pubic hair as they promote education, healthy lifestyle choices and raise money for the Canadian Cancer Society. The campaign includes a social media connection on Facebook, facebook.com/JulynaCC, and Twitter page, @July_na.
Click on the image below to play the Mirror video in YouTube (HD)
Click on the image below to play the Hoist video in YouTube (HD)
Click on the image below to play the Hair Stylist video in YouTube (HD)
The Try a New Look campaign was developed at Cossette, Montreal, by creative directors David Daga and Matthew Litzinger, copywriter Tina Vahn, art director Tricia Piasecki, agency producer Colleen Floyd.
Editor was Gerrit Van Dyke at Soda Post. Casting was by Powerhouse. Sound was designed by Rocco Gagliese at The Eggplant with engineer Nathan Handy. Colorist was Tricia Hagoriles at Alter Ego. Conform artist was Naveen Srivastava at The Vanity.