Julyna Try a New Look Down There

Julyna is a charitable organization in Canada raising funds and spreading awareness for the treatment of cervical cancer. Promotion of the July 26 fundraiser in 2012 was promoted with a series of three commercials encouraging women to style their pubic hair as they promote education, healthy lifestyle choices and raise money for the Canadian Cancer Society. The campaign includes a social media connection on Facebook, facebook.com/JulynaCC, and Twitter page, @July_na.

Julyna Mirror Woman


Click on the image below to play the Mirror video in YouTube (HD)

Click on the image below to play the Hoist video in YouTube (HD)

Click on the image below to play the Hair Stylist video in YouTube (HD)

Julyna 2012 New Look Poster

Julyna 2012 New Look Poster

Julyna 2012 New Look Poster

Julyna Designs

Credits

The Try a New Look campaign was developed at Cossette, Montreal, by creative directors David Daga and Matthew Litzinger, copywriter Tina Vahn, art director Tricia Piasecki, agency producer Colleen Floyd.

Filming was shot by director Diana Berdichevsky via Circle Productions with producer Dolores Salken and executive producer Karen Tameanko.

Editor was Gerrit Van Dyke at Soda Post. Casting was by Powerhouse. Sound was designed by Rocco Gagliese at The Eggplant with engineer Nathan Handy. Colorist was Tricia Hagoriles at Alter Ego. Conform artist was Naveen Srivastava at The Vanity.

Photography was by David Delnea.