John F. Kennedy Library and Museum John F. Kennedy Presidential Library and Museum is celebrating the 50th anniversary of JFK’s first year in office with a print advertising campaign highlighting four of the many scenarios that the president had to contend with during one tumultuous year. On March 1, 1961, Kennedy established the Peace Corps with the release of a million doves. Over April 17-19, 1961 JFK had the challenge of keeping his head above water during the Bay of Pigs crisis. On May 25, 1961, JFK delivered a speech to the American people with the challenge of sending a man to the moon. June 4, 1961 marked closing the divide with Soviet Union president Khrushchev at a meeting in Vienna.
The JFK 100 Days campaign was developed at The Martin Agency, Richmond, by chief creative officer John Norman, executive creative director/copywriter Joe Alexander, copywriter Wade Alger, associate creative director Brian Williams, illustrator/designer Matt Wojtysiak and print producer Jenny Schoenherr.