Jim Beam‘s “Parallels” commercial, launched in 2011, is picking up awards for cinematography. The black and white film follows Willem Dafoe in vignettes reflecting on choices and their consequences, finishing with the brand’s bold choice in 1976 to leave Wisconsin for an acting career in New York. The commercial won a Yellow Pencil at the D&AD Awards and a Gold at the Awards International ANDY Awards, both for cinematography.
Click on the image below to play the Jim Beam Parallels video in YouTube (HD)
Click on the image below to play the Behind the Scenes video in YouTube (HD)
The Parallels ad was developed at StrawberryFrog, New York, by executive creative director Kevin McKeon, creative director Jason Koxvald, copywriters Josh Greenspan and Todd Beeby, producer Sherri Levy.
Editor was Adam Pertofsky at Rock Paper Scissors with assistant editor Neil Meiklejohn.
Post production and VFX were produced at The Mill, New York, by executive producer Jo Arghiris, VFX producers Zu Al-Kidiri and Adrienne Britzman, shoot supervisor Dan Williams, 2D lead artists Corey Brown, 3D lead artists Wyatt Savarese and Gong Myung Lee, 3D artists Dan Williams, 3D artists Hassan Taimur and Tim Kim, assist team Rosalind Paradis, Albert Cook, Melissa Graff, Randall Krueger, Brendan O’Neil, Brian Houlihan, Patrick Mahoney, and colourist Fergus McCall.
Music was produced at Human Worldwide.