Jim Beam Australia is running “It’s Time”, an integrated advertising campaign centred on the concept of beckoning call. “There’s nothing better than getting together with your mates and having a cracker night out, and there’s no better way to describe the feeling it gives you than with a “AYAYAYAYAYAYAYAYAYAYA!” The campaign began with jungle calls broadcast around Sydney in the three days leading up to the broadcast of the first television commercial. Print ads in commuter magazine mX coincided with calls issued in train stations. The campaign will culminate in April on the Jim Beam Australia Facebook page with a ‘The Wall of Calls’ in which consumers upload their calls.
Click on the image below to play the The Call video in YouTube (HD)
Click on the image below to play the second Call video in YouTube (HD)
Click on the image below to play the teaser video in YouTube (HD)
The It’s Time campaign was developed at The Works Sydney by creative partner Damian Pincus, creative director Kevin McNamara, creatives Will Clark, Steve Engstrom and Shelby Lane-Brown, creative project manager Lindsey Carmichael, working with Jim Beam brand director Ray Noble.
Media was handled by Unity Communications. PR was handled by Burson-Marsteller Australia.