Jiffy Lube service centers in the USA is running “Leave Worry Behind”, an integrated advertising campaign tapping into the insight that anxiety surrounds drivers before, during and after all their oil change service. The Leave Worry Behind campaign, executed through TV, banners, radio, billboards, print and POP, tells drivers that Jiffy Lube wants to help keep their vehicles running right, they can leave their worries behind. The campaign includes the Jiffy Lube Anxiety Crusher, a Facebook game using Bing’s image search API to help Facebook users search and destroy anxieties by crushing them in a Jiffy Lube branded monster truck arena. In addition to the first-of-its-kind Bing integration Bonus Round, users also get to annihilate additional anxieties in a, multi-level crash and bash fest, complete with pyrotechnic explosions, buzz saws, laser beams, missiles, and monstrous finishing moves.
Click on the image below to play the Anxiety Crusher Trailer video in YouTube (HD)
Click on the image below to play the Sneaky Service video in YouTube (HD)
Click on the image below to play the Roller Derby video in YouTube (HD)
The Jiffy Lube Anxiety Crusher game was developed at JWT Atlanta by chief creative officer Perry Fair, creative director Tim Wettstein, senior copywriter Jeremy Jones, senior art director Dustin Tamilio, producer Khia Banks, director of integrated production Peter Blitzer, project manager Jazon Kazee, creative technology team Mark Howell and Mark Hanna, creative technology director Bryan Ingram.
Digital production was done at Lollipop, Toronto. The game was develped at Jason Oda Advergaming / Design, NY