iPhone Siri with Martin Scorsese

Film director Martin Scorsese is the latest celebrity to engage in a public dialogue with the iPhone Siri service, in “Busy Day”, a television commercial launched by Apple. Siri talks to Marty about another busy day, as he drives through New York City in a taxi with the same number as the taxi in his 1976 film “Taxi Driver”. Martin moves his appointments with Tommy and Mark, and uses Find My Friends to check up on Rick’s whereabouts. The Busy Day ad is the latest in a celebrity series featuring John Malkovich, Samuel L Jackson and Zooey Deschanel.

Martin Scorsese talking to iPhone Siri

Click on the image below to play the Busy Day video

Busy Day Credits

The Busy Day ad is part of a campaign developed at TBWA\Media Arts Lab by chief creative officer Duncan Milner, executive creative directors Eric Grunbaum, Scott Trattner, group creative director Chuck Monn, creative director Chris Ribeiro, associate creative directors Niraj Zaveri, Mark Sloan, copywriters Brooks Jackson and Kevin Butler, executive producer Eric Voegele, agency producers Mallory Gordon, Stephanie Gocke and Trang Huynh.

Filming was shot by director Bryan Buckley via Hungry Films with director of photography Scott Henriksen.

Editor was Jared Coller at Nomad. Post production was done at The Mill, Los Angeles, by lead Flame artist Phil Crowe and colorist Adam Scott.