iPhone Rock God and Road Trip

Apple is running two new commercials promoting the iPhone 4’s Siri capacity, “Rock God” and “Road Trip”. “Rock God” picks up on the personal interaction between a young rocker and his phone. “Road Trip” takes the iPhone on a series of journeys, providing clues and direction all the way.

iPhone Rock God


Siri knows all kinds of things — even your nickname. Click on the image below to play the Rock God video in YouTube (HD)

From finding gas to discovering a great place to eat, Siri can help you get from A to B like never before. Click on the image below to play the Road Trip video in YouTube (HD)

Credits

The iPhone 4S Rock God and Road Trip ads were developed at TBWA\Media Arts Lab, Los Angeles, by executive creative director Eric Grunbaum and Scott Trattner, creative director Chris Ribiero, creatives Aimee Lewis, Brooks Jackson, Chuck Monn, Deborah Casswell, Joe Fotheringham, Kevin Butler, Mark Sloan, Niraj Zaveri and Tim Holden, agency producers Mallory Gordon, Stephanie Gocke and Trang Huynh.

Filming was shot by director Mark Romanek via Anonymous Content with directors of photography Jason McCormick and Jeff Cronenweth.

Editor was Jared Coller at Nomad. Post production was done at D Train, Los Angeles.

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    I like these ones, it’s always good to make many versions for a brand!