Apple is promoting the iPhone 4 Siri service in a pair of television commercials featuring actors Samuel L Jackson and Zooey Deschanel. Siri helps Zooey Deschanel transform a rainy day into the perfect Saturday day relaxing at home, providing a reminder for clean up on Sunday. Siri helps Samuel L Jackson plan a romantic evening at home with his wife Latanya Richardson, by cancel golf day, finding organic mushrooms for risotto, and providing cooking advice.
Click on the image below to play Zooey Deschanel’s Rainy Day video in YouTube (HD)
Click on the image below to play Samuel L Jackson’s Date Night video in YouTube (HD)
The Date Night and Rainy Day ads were developed at TBWA\Media Arts Lab, Los Angeles, by chief creative officer Duncan Milner, executive creative directors Eric Grunbaum, Scott Trattner, group creative director Chuck Monn, creative director Chris Ribiero, associate creative directors Niraj Zaveri, Mark Sloan, copywriters Kevin Butler, Brooks Jackson, agency producers Mallory Gordon, Stephanie Gocke and Trang Huynh.