iPhone for Jackson and Deschanel

Apple is promoting the iPhone 4 Siri service in a pair of television commercials featuring actors Samuel L Jackson and Zooey Deschanel. Siri helps Zooey Deschanel transform a rainy day into the perfect Saturday day relaxing at home, providing a reminder for clean up on Sunday. Siri helps Samuel L Jackson plan a romantic evening at home with his wife Latanya Richardson, by cancel golf day, finding organic mushrooms for risotto, and providing cooking advice.

Zooey Deschanel iPhone ad

Click on the image below to play Zooey Deschanel’s Rainy Day video

Click on the image below to play Samuel L Jackson’s Date Night


The Date Night and Rainy Day ads were developed at TBWA\Media Arts Lab, Los Angeles, by chief creative officer Duncan Milner, executive creative directors Eric Grunbaum, Scott Trattner, group creative director Chuck Monn, creative director Chris Ribiero, associate creative directors Niraj Zaveri, Mark Sloan, copywriters Kevin Butler, Brooks Jackson, agency producers Mallory Gordon, Stephanie Gocke and Trang Huynh.

Filming was shot by director Bryan Buckley via Hungry Man, Los Angeles, with director of photography Scott Henriksen.

Editors were Jared Coller (“Rainy Day”), Glenn Martin (“Date Night”) at Nomad. Post production was done at The Mill by lead Flame artist Phil Crowe and colorist Adam Scott.