Microsoft has launched a new television commercial celebrating the experiences made possible using Internet Explorer 9, the browser launched this time last year. Microsoft launched the browser on March 14, 2011, with “Beauty of the Web”, an integrated advertising campaign centred on the site beautyoftheweb.com. “A More Beautiful Web Is” takes images from the site and more and brings them to life with the music of British musician Alex Clare.
Beauty of the Web was directed by Keith Rivers, working with Microsoft’s Internet Explorer team. Music is “Too Close”, by British singer Alex Clare, from his album The Lateness of the Hour.