Intel‘s Museum of Me interactive campaign, launched in May 2011, has won the Best of Show Cyber Lotus at Adfest, in recognition for best use of social media, and Gold Cyber Lotus for Best use of Interactive Video. Visitors to intel.com/museumofme are able to visualize their Facebook network, with Friend profile pictures, personal photographs, commonly used words and phrases, geographical location, and recently liked videos and images presented in a virtual gallery setting, with the ability to upload the exhibition as a photo gallery on Facebook. The campaign was designed to promote the 2nd generation Intel Core i5 processor.
Click on the image below to play the Museum of Me Promotional video in YouTube (HD)
The Museum of Me project was developed at Projector, Tokyo, by creative director Koichiro Tanaka and project manager Shimpei Oshima, working with Intel Asia marketing team Jayant Murty and Stephanie Gan.
The site was produced by Deltro Inc. art director Masanori Sakamoto, designer Masanori Sakamoto, interactive designer/programmer Ken Murayama, Mount Position Inc. programmers Hajime Sasaki and Hirohisa Mitsuishi, Taiyo Kikaku planner Eiji Tanigawa, producer Satoshi Takahashi, production manager Yoshinaari Hama, CG team Toru Hayai, Hiroshi Takeyama, Keisuke Nishina, Rhizomatiks technical director/planner Seiichi Saito, modeling team Kabeya Kenichi, Kensuke Fujishiro and Tatsuya Motoki.
Music, by Japanese composer Takagi Masakatsu, was produced by Yoko Hata at Aiin CO. Ltd. Masakatsu solicited more than 400 different recorded voices from his Twitter followers. Those voices were woven into the Museum of Me’s musical score.
Robot programming was done at Motoi.