Infiniti launched the new Emerg-E electric concept car at the 2012 Geneva Motorshow with “Blue Essence”, a commercial featuring coloured lightning. The spot devises a new form of lightning made of three components with different characteristics: seductive, mysterious and powerful.
The Blue Essence ad was developed at TBWA\ELSE, Paris, by creative directors Adam Mandelstam and Fabian Braun, creative team Miles Jeffreys, Kirk Williams & Eric Haugen, agency producer Emilie Prud’homme.
Filming, art direction and animation was by Polynoid via Passion Paris with executive producer Marc Bodin-Joyeux, producer Emilie Walmsley, CG artists Fabian Pross, Csaba Letay, Ilija Brunck, Jan Bitzer, Heiko Schneck, Falko Paeper.
Sound design and music were by Michael Fakesch at Designing Sounds.