Infiniti Blue Essence

Infiniti launched the new Emerg-E electric concept car at the 2012 Geneva Motorshow with “Blue Essence”, a commercial featuring coloured lightning. The Infiniti Blue Essence spot devises a new form of lightning made of three components with different characteristics: seductive, mysterious and powerful.

Infiniti Blue Essence

Infiniti Blue Essence Credits

The Blue Essence ad was developed at TBWA\ELSE, Paris, by creative directors Adam Mandelstam and Fabian Braun, creative team Miles Jeffreys, Kirk Williams & Eric Haugen, agency producer Emilie Prud’homme.

Filming, art direction and animation was by Polynoid via Passion Paris with executive producer Marc Bodin-Joyeux, producer Emilie Walmsley, CG artists Fabian Pross, Csaba Letay, Ilija Brunck, Jan Bitzer, Heiko Schneck, Falko Paeper.

Sound design and music were by Michael Fakesch at Designing Sounds.