Unilever promotion of Impulse spray for women was given an augmented push with an outdoor ambient experience in Buenos Aires. In October hundreds of girls in the Alto Palermo Shopping centre were able to interact with virtual characters in real time, taking pictures and videos of their experiences, and receiving gifts, flowers and balloons of all sizes and colours. The project involved a 4 metre wide LED screen, and many cans of Impulse.
Click on the image below to play the Augmented Reality video in YouTube (HD)
Click on the image below to play the Backstage video in YouTube (HD)
The Impulse Augmented Reality experience was developed at Altheim and produced at 5SEIS, Buenos Aires, Argentina, by creative directors Pablo Saquero and Gabriel Aufgang, producers Corina Iannone, Ariel Serra, working with Unilever marketing team Lea Abud and Agustina Garcia.