Ice Dew 60 Percent
Coca Cola is running an Olympics-themed campaign promoting Ice Dew bottled water in China. The micro-site, ice-dew.com, features interactive games along with the 60% commercial in which midgets struggle at the Olympics because of a lack of hydration. “Your body is 60% made up of water”.
The Ice Dew Olympics campaign was developed at BBH Shanghai by creative Yu Kung and agency producer Bernice Wong.