I Love NY in Summer
New York State Division of Marketing, Advertising and Tourism has launched an integrated interactive advertising campaign connecting the I Love NY logo with New York State’s summer attractions. New Yorkers and visitors are invited to submit personal sketches depicting what they love about New York State in summer. Two television commercials feature destinations in all regions of the state, drawing attention to the site www.iloveny.com to explore the new campaign and watch the ads.
People can replace the heart in the iconic “I [HEART] NY” logo with their own drawing of what they most love about the state and submit it online. Submissions can be sent to http://www.iloveny.com or firstname.lastname@example.org. Submissions will be displayed in an online gallery. The campaign will be supported with a strong public relations and digital program to drive trade and consumer awareness. Digital elements include “I Love NY” Facebook, Twitter and YouTube pages. NYC Taxi TV will carry the advertisements in more than 6,000 cabs approximately four times per hour during weekdays.
Click on the image below to play the first commercial
Click on the image below to play the second commercial
The new “I Love NY” ads are part of a $5 million tourism marketing campaign within the larger “New York Open for Business,” a $50 million statewide business initiative. The “I Love NY” ad campaign is expected to expand to feature other tourism seasons in the future.
I Love NY in Summer Credits
The I Love NY in Summer campaign was developed at New York State Division of Marketing, Advertising and Tourism, working with BBDO New York.