Walter May, a film director, editor and copywriter at Los Angeles advertising agency 72andSunny, has won a Webby Award for Best Viral video this week. In November 2010, when his girlfriend moved away for graduate school he set out to create song and video expressing his feelings for her. Working with his friends, The Daylights, he produced a music video that would only be seen by her after it had been passed around and sent to her organically. The music video, launched on Youtube, received over 1.3 million hits within 2 days. The song, which he co-wrote with the Daylights, reached the Top 20 in both the iTunes Rock and XM Radio charts. The video was a 2011 Cannes Cyber Lion Finalist and won the 2011 ThinkLA “Best Use of Social Media” award.
Click on the image below to play the video in YouTube (HD)
Walter told viewers he’d let them know if the viral experiment worked, using Twitter (@WalterCMay). And before too long, it seems the message got through.