Hyundai Think Fast
Hyundai is running “Think Fast,” a 30-second television commercial designed to be shown during the fourth quarter of the 2012 Super Bowl NFL game. The commercial stars Bob Jensen, the star of Bob’s High-Powered Business Tips, in a series of humorous online videos. In Think Fast a young professional is driving his boss, Bob, a seasoned business pro, in his Genesis Coupe R-Spec. Bob is about to deliver a pearl of wisdom when he falls unconscious. The young driver hits the brakes hard, then throws his Genesis Coupe into drive repeatedly, generating enough force to revive Bob, at which time he delivers his piece of advice unphased by his apparent health scare.
At 348 horsepower, the Genesis Coupe gives new meaning to the phrase “Heart Pounding Power”.
Bob’s High-Powered Business Tips
The audience can see more of “Bob’s High-Powered Business Tips” by visiting Hyundai’s YouTube Channel.
Think Fast Credits
The Think Fas ad was developed at Innocean by creative directors Robert Prins, Max Godsil and Eric Springer, and producer Jen Weinberg.
Editor was Steve Gandolfi at Cut + Run.