Hyundai Hypnosis Experiment
Hyundai is promtoing the new Hyundai i30 in The Netherlands with the help of professional hypnotist Peter Powers. Powers has designed an “Online Hypnosis Experiment”, a 15 minute video at hypnose.i30.nl designed to be watched on full screen with headphones on. Peter Powers will then take you through the motions and slowly put you under hypnosis, letting you experience the Hyundai i30 in ways you’ve never experienced before. The
Hyundai is promoting the Online Hypnosis Experiment and the Hyundai i30 in a trailer in which Peter Powers demonstrates the power of hypnosis with a 3 test subject and a Hyundai i30. Anyone who takes part in the experiment does so voluntarily and with full knowledge of the intended results. Click on the image below to play the video.
The Hyundai Hypnosis Experiment was developed at Fitzroy, Amsterdam, by creative director Jur Baart, art director Wouter Vanhaeren, copywriter Merlijn van Vliet, director Tom Rijpert, junior project manager Nazli Parlayan, and production consultant Jelani Isaacs.