Hulu Mushy Mush in Huluboratory

Hulu is running “#mushymush”, an advertising campaign centred on the 2012 Super Bowl featuring TV presenter/alien Will Arnett. The Hulu Mushy Mush campaign continues the Evil Plot to Destroy the World concept originally revealed during the 2009 Super Bowl by Alec Baldwin, with later spots featuring Seth MacFarlane, Eliza Dushku and Denis Leary. Will Arnett (“Arrested Development,” “Up All Night,” “30 Rock”) now tempts humanity with details of the latest, slam-dunk, brain-rotting, alien-nourishing innovation, Hulu Plus.

Hulu Plus Alien Will Arnett

Your mom was right. Your teacher was right. TV will rot your brain – if it is done right. Now Hulu is making sure that it’s done righter than right with an Evil Plot to provide brain-rotting TV shows on a ubiquity of devices through Hulu Plus. Mmm…#mushymush. Click on the image below to play the Super Bowl ad.

Hulu Mushy Mush Credits

The Mushy Mush campaign was developed at Crispin Porter & Bogusky, by associate creative directors Matt Talbot and Andrew Lincoln, art director Brian Born, executive integrated producer Lisa Effress.

Filming was shot by director Tim Roper via Hungry Man, with director of photography John Lindley, line producer John Marx.

Editor was Kevin Zimmerman at No.6.

Visual effects were produced at Method Studios.

Sound was designed by Bill Chesley at Henryboy with executive producer Kate Gibson. Music was produced at Motive.

Hulu Plus Alien Will Arnett