Kimberly Clark celebrated the Huggies connection with International Friendship Day in Argentina by bringing together two babies born on the same day, July 20. Ogilvy & Mather designed a special crib so that on Friendship Day two newborn babies could spend this event together. The idea was registered at the Bazterrica Clinic in Buenos Aires and was supported by the baby’s parents, obstetricians and nurses. In order to accompany each family during the last minutes before giving birth, the agency got involved with the obstetricians and couples who were expecting their babies to be born on Friendship Day. They shared with the parents the anxiety of all the preparations and their journey to the hospital. A few hours after the babies were born, they both had their first friend right alongside.
Click on the image below to play the Huggies First Friend video in YouTube (HD)
The My First Friend campaign was developed at Ogilvy Argentina, Buenos Aires, by executive creative directors Javier Mentasti and Maximiliano Maddalena, head of art Diego Grandi, creative directors Juan Marcos Besagni, Juan Pablo Raimondi, art director Tiago Salgueiro, copywriter Felipe Autran, account manager Constanza Archain, account supervisor Rosario Gonzáles Puig, head of production Valeria Pinto (Parson), agency producers Federico Faralla and Gastón Sueiro (Parson), working with Kimberly Clark marketing team Michel Montenegro, Nhora Tobon and Anabell Iglesias.
Filming was shot by director Ariel Evasio via Ringo with executive producer Jorge Larrain, production coordinator Liz Campi and producer Azul Crespo, post production director Luis Staffolani, director of photography Manuel Bullrich, and editor Mario Nahmod. Post production was done at Barraca Post.
Music was produced at CCCI Producciones.