Hubwin Mamans Missing is the first social network for mothers in France. The network is being promoted with “Disparu” (Missing), a 1’40” short film highlighting the solidarity between mothers. “Missing” tells a universal story, experienced by all mothers at one time or another, all over the world.

Hubwin Mamans Missing

Click on the image below to play the Hubwin Mamans Missing video in YouTube

Click on the image below to play the Behind the Scenes video in YouTube


The Hubwin Mamans campaign was developed at La Chose, Paris, by creative director Pascal Grégoire, art director Guillaume Ganty, copywriter Victor Sidoroff, agency producer Nicolas Buisset, account managers Aurélie Fretti and Marie-Victoire Nivet.

Filming was shot by director Luis Gerard via Magali Films with director of photography Jaime Costas. Local production in Barcelona was by Vivi Film. Sound and music were produced at THE. Music is by composer Michael Korb.