HP Cardboard Workstation
HP has launched the HP Z1, the world’s first 27 inch all-in-one workstation, with a cardboard workstation sent to twenty creatives in Singapore. The flatpack project comes with instructions for architects, animators, photographers and designers to assembly an actual-size cardboard desk, without tools. The desk is capable of holding up to 30 kilograms.
The Cardboard Workstation campaign was developed at Goodstuph, Singapore, by creative director/copywriter Pat Law, art director Izzy Tan, product designer Adib Jalal, producer Leon Lai, digital strategist Daphne Chui and photographer Noel Yeo.