Hovis Farmer’s Lad

Hovis, the British bread brand, is running “Farmer’s Lad”, a television commercial in which a boy finds out just how hard his father works all day. The “Farmer’s Lad” perseveres through a full day’s hard work, earning his father’s respect. The ad is designed to demonstrate the hard work and endeavour that goes into every Hovis 100% British Farmers Loaf. The Farmer’s Lad ad is supported by radio, digital and PR activity, including sponsorship of British Sandwich Week.

Hovis Farmer’s Lad

Farmer’s Lad Credits

The Farmer’s Lad ad was developed at Dare London by creative director Danny Brooke Taylor, creatives Gavin Torrance and Danny Hunt, and agency producer Lorraine Geoghegan.

Filming was shot by director Seb Edwards via Academy Films, London, with producer Dominic Thomas and director of photography Mattias Montero. Editor was Sam-Rice Edwards at The Assembly Rooms.

Visual effects were produced at Moving Picture Company, London, by VFX producer Sam Davidson, VFX team Ludo Fealy and Franck Lambertz, and colorist Jean-Clement Soret.

Music, composed by Rachel Portman, was licensed by Leland Music.