Hostess Reach for the Gold
Hostess is running a series of Youtube videos providing a spoof approach to its lack of sponsorship of the 2012 Olympics. “Gymnast”, “Pole Vault” and “Diver” tie together archival footage with the Twinkie. “Reach for the Gold”.
The Reach For The Gold campaign was developed at Bernstein-Rein by chief creative officer Brian Brooker, associate creative director/copywriter Matt Bowne, associate creative director/art director Ryan Glendening and producer Betty Greiner.