Hostess is running a series of Youtube videos providing a spoof approach to its lack of sponsorship of the 2012 Olympics. “Gymnast”, “Pole Vault” and “Diver” tie together archival footage with the Twinkie. “Reach for the Gold”.
Click on the image below to play the Gymnast video in YouTube (HD)
Click on the image below to play the Pole Vault video in YouTube (HD)
Click on the image below to play the Diver video in YouTube (HD)
Credits
The Reach For The Gold campaign was developed at Bernstein-Rein by chief creative officer Brian Brooker, associate creative director/copywriter Matt Bowne, associate creative director/art director Ryan Glendening and producer Betty Greiner.
