Hooked Fish & Chips

Hooked Is a gourmet Fish & Chip franchise based in Melbourne. Their main pitch is “Healthy Seafood”, backed up by a commitment to using locally grown potatoes (no frozen chips), fresh, cholesterol-free Australian cottonseed oil, and organic drinks. This print and outdoor advertising campaign features a fish with a focus on fitness.

Hooked Fish & Chips print ad

Hooked Fish & Chips print ad


The Hooked campaign was developed at Hub Group by art director/copywriter Paul Findlay and photographer Hugh Peachey.

Hub was involved with every aspect of the Hooked brand experience – from the Brand Strategy through to a handmade Brand Mark, staff uniforms, packaging and the fitout itself.

Download the Inspiration Room iPhone app free at the iTunes App Store.
This entry was posted in Print Press Posters Billboards and tagged , . Bookmark the permalink.
Location Australia Australia

3 Responses to Hooked Fish & Chips

  1. Rodney Fleming says:

    I personally have never heard of the Hooked brand; however, they have a big idea on their hands here. This could have endless brand extensions and executions on a variety of fronts. It’s both topical and relevant.

    What I do wonder is why they chose to target a seemingly male audience? Based on these advertisements it’s clearly geared towards males, but I believe feminine executions would also be beneficial.

    What does everyone else think?

    *I’m currently a student at Syracuse University studying Social Media Theory & Practice with @dr4ward at @NewhouseSU, I just began subscribing to your blog, and I’m excited to continue following it. #NewhouseSM4*

  2. Visero says:

    Love the concept.

    Like Rodney, I wonder if they are actively targeting the male market?

  3. Amazing says:

    awesome love it :)

Leave a Reply