Hooked Fish & Chips

Hooked Is a gourmet Fish & Chip franchise based in Melbourne. Their main pitch is “Healthy Seafood”, backed up by a commitment to using locally grown potatoes (no frozen chips), fresh, cholesterol-free Australian cottonseed oil, and organic drinks. This print and outdoor advertising campaign features a fish with a focus on fitness.

Hooked Fish & Chips print ad

Hooked Fish & Chips print ad


The Hooked campaign was developed at Hub Group by art director/copywriter Paul Findlay and photographer Hugh Peachey.

Hub was involved with every aspect of the Hooked brand experience – from the Brand Strategy through to a handmade Brand Mark, staff uniforms, packaging and the fitout itself.

Filed under: Print

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