Hooked Fish & Chips
Hooked Is a gourmet Fish & Chip franchise based in Melbourne. Their main pitch is “Healthy Seafood”, backed up by a commitment to using locally grown potatoes (no frozen chips), fresh, cholesterol-free Australian cottonseed oil, and organic drinks. This print and outdoor advertising campaign features a fish with a focus on fitness.
Hub was involved with every aspect of the Hooked brand experience – from the Brand Strategy through to a handmade Brand Mark, staff uniforms, packaging and the fitout itself.