Homebase, a home improvements store chain in the UK, is launching a campaign that continues the creative idea of transforming unusual spaces. The Inspiration House ad shows a house made entirely from shipping containers. Fifty containers were used in the transformation of the ten story “home”, which includes three gardens, three kitchens, multiple living rooms, a bedroom and a bathroom.
Click on the image below to play the Containers ad in YouTube (HD)
Click on the image below to play the Making Of video in YouTube (HD)
Click on the image below to play the 2011 Container ad in YouTube (HD)
The Containers campaign was developed at Leo Burnett London, by executive creative director Justin Tindall, creative directors Trevor Webb and Cathy Hutton, copywriter Philip Deacon, art director Sabina Fisher, agency producer Bruce Macrae, planning director Julia Chalfen. Media was managed by Mindshare.
Visual effects were produced at Swiss, Stockholm, by VFX supervisor Jan Karlstrom, and at Framestore, London. Editor was Sam Rice-Edwards at The Assembly Rooms. Audio post production was done by Simon Capes at Soho Square Studios.