H&M has erected nine 10-foot tall silver statues of David Beckham in his underwear in New York, Los Angeles and San Francisco. People who upload their photographs of themselves with one of the silver statues to Instagram with the hashtag #HMBeckham enter the draw to win a prize. Prizes include 100 mini, limited edition, David Beckham statues, 10 pairs of signed David Beckham underwear, and the grand prize which includes a $1,000 H&M shopping spree). The statues appear from August 16 through to August 31. The competition is online at hmbeckham.com.
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David Beckham is celebrating the success of his bodywear collection for H&M with a new campaign, focusing on the form and fit of the underwear classics which make up his bodywear range. The powerful new images were shot in Los Angeles by photographer Alasdair McLellan, with David photographed against a black background to show David and the bodywear in stark relief. As David constantly likes to experiment with his look, he unveils a new style for this new H&M campaign.