Help I Want To Save A Life

“Help I Want To Save A life”, a creative promotional campaign for the USA Marrow Donor Registry, has won the 2012 Grand Prix For Good at Cannes International Festival of Creativity. Available in retailers nationwide and online at, the marrow registry kit is included in over-the-counter bandages. People who cut themselves are able to send their name and a couple of drops of blood.

Help I Cut Myself

Click on the image below to play the promotional video.

Help I Cut Myself
Help I Want To Save a Life
Help I Want To Save a Life

Since its launch Help I want to save a life has been seen by over 50m people. From the most innovative minds in the world at this year’s TED conference, to mainstream news outlets, business publications, medical journals, tech media and the design community. Help’s bandage sales have increased by 1,900%. And new orders have been placed by some of the nation’s largest retailers – including Target, Walgreens and Duane Reade – forging new relationships for Help Remedies. Since the launch of the campaign the number of marrow donor registrations has tripled.

Help I Want To Save A Life Credits

The Help I Want To Save A Life campaign was developed at Droga5, New York, by creative Alberto Portas Martagon, Alfredo Adan Roses, creative/producer Graham Douglas, associate producer TJ Ryan, and producer Paul Caiozzo working with Help co-founders Richard Fine and Nathan Frank.

Filming was shot by director Jason Jones via The Lifelong Friendship Society with director of photography Adam Lukens, editor Dan Maloney, executive producers Dan Sorman and Kim Koby, producer Paul Caiozzo.

Colorist was Stuart Wheeler at Smoke & Mirrors. Music and sound design were produced by Joseph Fraioli at Jafbox Sound. Sound was mixed at Sonic Union by Michael Marinelli.

Graham Douglas talks about his inspiration for the campaign.

“Ten years ago, my identical twin brother was diagnosed with leukemia and received a lifesaving bone marrow transplant. He was one of the lucky ones that found a match. Ever since then I’ve been trying to figure out a way to get more people on the marrow donor registry. And after a decade of failed attempts, this one finally stuck: a marrow registry kit inside a box of bandages.”