Heineken The Switch
Heineken has launched “The Switch”, a new television commercial following on from the success of “The Entrance” and “The Date“. The Legend and two friends turn up at tired bar for a drink. As the bartender pours the beer he uses a lever behind the bar to set off a series of spinning gears, transforming the dive into a high class establishment.
The Switch was developed at TBWA Neboko Amsterdam, by creative director Jeroen van de Sande, art director Niels de Kuiper, copywriter Sander Volleman, agency producer Rosemarie Praaning, strategist Daan Remarque, account team Patritia Pahladsingh, Jascha Hoogendijk, Joeri Bakker, Jeroen Konings working with Heineken International marketing team Sandrine Huijgen and Sarah Nisenbaum, Heineken Netherlands marketing team Hans Bohm, Ralph Rijks and Rob van Griensven.