Heineken The Switch

Heineken has launched “The Switch”, a new television commercial following on from the success of “The Entrance” and “The Date“. The Legend and two friends turn up at tired bar for a drink. As the bartender pours the beer he uses a lever behind the bar to set off a series of spinning gears, transforming the dive into a high class establishment.

Heineken The Switch


The Switch was developed at TBWA Neboko Amsterdam, by creative director Jeroen van de Sande, art director Niels de Kuiper, copywriter Sander Volleman, agency producer Rosemarie Praaning, strategist Daan Remarque, account team Patritia Pahladsingh, Jascha Hoogendijk, Joeri Bakker, Jeroen Konings working with Heineken International marketing team Sandrine Huijgen and Sarah Nisenbaum, Heineken Netherlands marketing team Hans Bohm, Ralph Rijks and Rob van Griensven.

Filming was shot by director Martin Krejci via Stink London with executive producer Edward Grann, producer Malachy McAnney, set art director Max Gottlieb, and offline editor Fillip Malasek at Robota.

Post production was done at Glassworks Amsterdam by colorist Scott Harris, with Seamus O’Kane at The Mill.

Sound was produced at The Ambassadors. Music was produced at MassiveMusic featuring Australian soul train artists Clairy Browne & The Bangin’ Rackettes.

Heineken The Switch Clairy Browne and The Bangin' Rackettes

Heineken The Switch

  • Linda

    Who is the actor who plays the bartender?

    • Yelraf

      Could it be Ronald Guttman? See his page at IMDb

      • Andy B

        Just google images under Clive Russell…

  • Barry

    I was wondering the same, he has a good look of comedian Russ Abott who has history of these types of advert but I’m not absolutely sure.

  • Eric

    I wanted know as well. He kinda reminds me a little of Ian McKellan.

  • Tracy

    I’ve been trying to see if it’s Clive Russell– UK actor. Very hard to be sure.

    • Lisa

      Tracy I think it just may be Clive Russell. There is a photo of him on photo images website and there is a pic of him…and it sure looks like the bartender.

  • Brian

    Yeh, I’ve been scouring the web. He’s great even if the band takes all the glory. This site lists all the creatives, producers, behind the scene folks, and there’s plenty on the band, but the guy who kicks it off .. he’s worthy of a mention. TBWA dropped the ball.

    • Lisa

      I totally agree with you Brian. WTF? This commercial wouldn’t even be the same without the bartender! He NAILED it! Ha…the look on his face when he whips off his shirt to expose his white tux! His expressions, mannerisms…come on give us some info on these actors here! The bartender and 3 guys. ????

  • gloria mccord

    the old guy is too hot. He makes the entire commercial!

  • Mark C.

    Could the actor playing the bartender be Roger waters from Pink Floyd? I am watching the 121212 concert and I believe it is him . I love that commercial and agree the bartender makes the commercial .

  • Tezz

    I think it’s Clive Russell he was in an Englsih Sit Com “The Old Guys” he was the ├Âld Flame”to Sally aka Jane Asher…..

  • Andy B

    Just seen this ad now they are running it here in New Zealand and I recognized Clive Russell from his stint in the superb Rab C Nesbitt. And yes, he does have a passing resemblance to Russ Abbott

  • tim

    him the guy who played phil the foot in coronation street prior to that him in a tv series bout men working an oil rig in the north sea

  • tim

    methinks tis definitly Clive Russell