Heineken STR Bottle

The Heineken® STR bottle has won a Yellow Pencil at the 2012 D&AD Awards held this week. The trendy, minimalist design of the aluminum bottle builds on the premium positioning of Heineken®, while UV-sensitive ink illuminates in dark environments to reveal a spectacular sky filled with shooting stars. Prior to its launch, the STR bottle was distributed in a bespoke capsule to Heineken® brand managers across the globe. The all black, 3D-printed capsule was divided horizontally and held together by a magnetic lock. When opened, UV light was automatically activated, revealing the (invisible) UV print.

Heinken STR Bottle Capsule

The minimalist design of the capsule is a reflection of the product it is designed to house. Inside the capsule, ambient light surrounds the sunken STR bottle. Outside the capsule, the Heineken logo is pillow-embossed to act as a stand.

Embedded within the silver portions of the STR bottle is an intricate pattern of spot-UV ink, invisible in daylight, which flares up under black light to reveal a bright glowing design of stars, swirls and trails on the bottle surface.

Heinken STR Bottles

The bottle is currently available in exclusive bars and nightclubs in the USA, China, Italy and approximately 30 additional global markets.

The Yellow Pencil follows on from the Silver Design Lion won for bottle design at Cannes International Festival of Creativity in 2011, a First for Packaging at the iF Awards and the Dieline Awards, and a Platinum at the Pentawards.


The Heineken STR design package was designed by Pascal Duval at Iris Amsterdam, at dBOD by creative director Ramses Dingenouts, designer Stephane Castets, senior project manager Kim Hogenbirk, account director Evelyn Hille, operations director Debby Jansen, with photographer Bart Oomes at Witman Kleipool. Post production was done by Patrick De Bas at Dog Post Production. Packaging was produced at Freedom of Creation, Amsterdam.

Filed under: Design, Heineken

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