Heineken is running “Crack the Case”, a television, print and digital advertising campaign tied in with the release of the 23rd James Bond film, Skyfall. Daniel Craig and Bérénice Marlohe appear on an epic train journey, challenging consumers to defy Bond’s enemies and crack the case. Launching on the 20th September, the interactive experience on Facebook begins exactly where the TV advert leaves off, with viewers invited onto a train by the smouldering Bérénice before it embarks on a voyage through a spectacular vista of snowy mountains. Putting viewers through their paces, a series of gruelling tests will lead them to ‘Crack the Case’ whilst protecting its contents from ferocious Bond villains.
Click on the image below to play the trailer in YouTube (HD)
The offline execution of ‘Crack the Case’ will bring the drama of the virtual experience ‘live’ to a broader audience across the globe in October. Several markets will host unique Heineken® experiences in iconic locations, inviting members of the public to test their nerve, win exclusive prizes and share in the excitement of the global release of SKYFALL this fall.
The Crack the Case campaign was developed at Wieden+Kennedy Amsterdam by executive creative directors Mark Bernath and Eric Quennoy, art directors Thijs Biersteker and Adrien Bindi, copywriter Dan Maxwell, agency producer Tony Stearns, head of production Erik Verheijen, planner Stuart Parkinson, connections planner Richard Oldfield, creative technologist Paul Skinner, group account directors Clay Mills and Jordi Pont, account director Clare Pickens, account manager Jorge Fesser, print producer Sharon Kwiatkowski, head of design Joe Burrin, studio artist Anthony Fabre, digital producers Arnaud Ronquillo and Tristan Parker, digital editors Rene Pannevis, Robin Pijpers, project manager Sharon Kwiatkowski, and business affairs director Barrie Williams, working with Heineken Global Communications Manager Cyril Charzat and Sandrine Huijgen, global communication director Josefien Olij, global digital manager Lennart Boorsma, global sponsorship director Hans-Erik Tuijt and global sponsorship manager Joost Geurts.
Filming was shot by director Matthijs van Heijningen via MJZ with director of photography Joost van Gelder, producer Cris McBride and executive producer Debbie Turner. Editor was Jono Griffith at Hagon.
Post production was done at The Mill by VFX supervisor Hitesh Patel, Flame artist Jay Bandlish, 3D artist Jordi Bares, colorist Seamus O’Kane, producer Paul Schleicher, 2D Lead artists Jay Bandlish, 3D lead artist Jordi Bares, 2D artists Andrew Curtis, Bevis Jones, Brad Wood, Dan Adams, Peter Hodsman (Nuke), Emma White (Nuke), Cameron Smither (Nuke), Patrick Altmaier (Nuke), Martin Karlsson (Nuke), 3D artists Jonathan Wood, Jacob Gonzales, Adrian Russell, Mario Bailon, Jamie Justo, Cat Harris, Hugo Jackson, David Lawson, Liz Mitchell, David Knight, Sergio Xisto, Allyn Lawson, Claudia Carvalho, Marta Carbonell, Stuart Turnbull, David Hempstead, Natalie Rocks, Julien Legay, Francois Roisin, Jake Flint, Kwai Ip, Carlos Fraiha, James Mulholland, Adam Darrah, Max Puentes Rivera, colourist Mick Vincent, concept artist Jimmy Kiddell, Melanie Climent, Nathan Mckenna, matte painting team Can Yigit Sanalan, Jiyoung Lee, Henrik Holmberg, Callum Strachan, Turlo Griffin.
Digital production was done at Irresistible Films by director Jonny Grant, producer Matt Nelson, and at Media Monks by producers Quinten Beek, Chris Herrebrugh and Wouter Smit, art directors Jouke Vuurmans and Jeroen van der Meer, Flash developers Hendrik-Jan de Harder, Arjan van Wijk and Thijs Broerse, designers Kjegwan Leihitu and Massimo Meijer, ASP developers Elmar Keij and Tonny Wildeman, and director of films Rogier Schalken.