Harvey Nichols Be Seen
Harvey Nichols is promoting the Spring/Summer 2012 Collection in the United Arab Emirates with “Be Seen”, an advertising campaign featuring a staircase and corridor. When you wear an item of clothing from the new Spring/Summer 2012 Collection you’re sure to stand out from the crowd. Harvey Nichols customers are presented in full colour wearing the new collection, juxtaposed with people around them portrayed as white images with the unloadable or missing picture icon.
The Be Seen campaign was developed at Y&R Dubai by creative director/copywriter Shahir Zag, creative director/art director Kalpesh Patankar, photographer Dimitri Daniloff, retoucher Gitten Tom.