Harley Davidson Quit Pretending

Harley Davidson motorbikes are viewed as an expensive brand, admired but unaffordable. Pilsen Harley Davidson dealer PHD Bikes ran a magazine advertising campaign aimed at the people who when they see a Harley parked on the street pretend they’re the owner. The message, associated with the “Sportster XL1200V . Seventy-Two™”, “FLSTF Fat Boy®”, “FLHRC Road King® Classic”, is quit pretending and look into leasing. The campaign won a Silver Award for Automotive at the 2012 London International Awards.

Harley Davidson Sportster XL1200V


Harley Davidson FLSTF Fat Boy

Harley Davidson FLHRC Road King® Classic

Credits

The Quit Pretending campaign was developed at Y&R Prague by chief creative officer/creative director Jaime Mandelbaum, copywriter Klara Koubkova, art director/photographer Gerrit-John Gerischer, head of art Marco Antonio do Nascimento, with retouching done at Furia.

Download the Inspiration Room iPhone app free at the iTunes App Store.
This entry was posted in Harley Davidson, Print Press Posters Billboards and tagged , , . Bookmark the permalink.
Location Czech Republic Czech Republic

Leave a Reply