Hanes Comfort Blend t-shirts are given a plug in “Kittens”, a television commercial starring Elisha Yaffe wearing a top made of live kittens. His friends (Charlie Finn and Coronado Romero) try to persuade him that he could get experience softness with a Hanes Comfort Blend t-shirt. Unconvinced, the kitten wearer calls in Michael Jordan. “Dude! Wow!”
Click on the image below to play the Kittens video in YouTube (HD)
The Kittens ad was developed at The Martin Agency, Richmond, by executive creative director Joe Alexander, group creative director Nancy Hannon, associate creative director/copywriter Andrew Goldin, senior art director Mauricio Mazzariol, group planning director Fritz Kuhn, group strategic planner Dalynn Kincannon, account supervisor Carrie Bird, executive broadcast producer Molly Souter, agency junior producer Amy Marek.
Post production was done at Framestore by VFX supervisor David Hulin, 2D lead Maryanne Butler, Paint/Roto team Sabrina Tenore, Alex Ling, Jesse Spielman, producer Graham Dunglinson, executive producer James Razzall.
Audio post production was done at Rainmaker Studios by engineer/mixer/sound designer Jeff McManus, and engineer/mixer Mike O’Connor.