Hakanoa Swap Your Ginger

Hakanoa, a recently launched brand of ginger beer in New Zealand, has got people talking with an offer to swap ginger children for a free drinks. From Tuesday 31st of July until Friday 31st August parents with red headed children were able to bring them into The Little Grocer on Richmond Road, Grey Lynn, Auckland, where they were able to swap them for a six pack of ginger beer. The offer was promoted in posters appearing throughout Auckland and on the Hakanoa Facebook page. “Let’s be honest. No one really wants a ginger. So if you’ve got one, bring it in and we’ll swap it for something you really want, a delicious six pack of Hakanoa Ginger Beer. Only at participating retailers.”

Hakanoa Swap Your Ginger Poster


Said Rebekah Hay, Hakanoa Founder: “Parents of ginger children have a pretty tough lot in life. From the sympathetic glances, to the smirks to the feelings of shame, there’s a lot for them to bear. So we’re hoping this small gesture will brighten their lives, even if only for a little while.”

Hakanoa Swap Your Ginger Explanation

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