Hahn Academy for Beer Predicaments
Lion Australia is promoting Hahn Super Dry beer in “Beer Predicaments”, an integrated advertising campaign calling for new Beer Pioneers. The campaign follows on from the Pioneering Beering campaign launched in mid 2011, with the Hahn Academy, a laboratory dedicated to solving the beer-related problems submitted online at hahn.com.au/predicaments. Projects, still in development, include spill-proof beer, keeping beer cold, a prototype non-stick beer mat, a party locator and a beer and snack in one.
Beer Predicament No. 3. Dear Hahn, I am often jostled in busy bars, spilling my beer everywhere. Click on the image below to play the Spill-Proof Beer video.
Beer Predicament No. Dear Hahn, On a hot summer day my beer gets warm very quickly, what would you do? Click on the image below to play the Keeping Beer Cold video.
Beer Predicament No. 36. Dear Hahn, soggy beer mats alway stick to the bottom of my beer. Can you help? Click on the image below to play the Non-Stick Beer Mat video.
Predicament No. 18. Dear Hahn, when I’m out disco dancing, I always lose my beers in the dark. Can you help? Click on the image below to play the Beer Locator video.
Beer Predicament No. 23. I like beer but I also love bar snacks. If only there was a beer and snack in one. Click on the image below to play the Beer and Snack in One video.