Hahn Academy for Beer Predicaments

Lion Australia is promoting Hahn Super Dry beer in “Beer Predicaments”, an integrated advertising campaign calling for new Beer Pioneers. The campaign follows on from the Pioneering Beering campaign launched in mid 2011, with the Hahn Academy, a laboratory dedicated to solving the beer-related problems submitted online at hahn.com.au/predicaments. Projects, still in development, include spill-proof beer, keeping beer cold, a prototype non-stick beer mat, a party locator and a beer and snack in one.

Hahn Academy for Beer Predicaments


Beer Predicament No. 3. Dear Hahn, I am often jostled in busy bars, spilling my beer everywhere. Click on the image below to play the Spill-Proof Beer video in YouTube (HD)

Beer Predicament No. Dear Hahn, On a hot summer day my beer gets warm very quickly, what would you do? Click on the image below to play the Keeping Beer Cold video in YouTube (HD)

Beer Predicament No. 36. Dear Hahn, soggy beer mats alway stick to the bottom of my beer. Can you help? Click on the image below to play the Non-Stick Beer Mat video in YouTube (HD)

Predicament No. 18. Dear Hahn, when I’m out disco dancing, I always lose my beers in the dark. Can you help? Click on the image below to play the Beer Locator video in YouTube (HD)

Beer Predicament No. 23. I like beer but I also love bar snacks. If only there was a beer and snack in one. Click on the image below to play the Beer and Snack in One video in YouTube (HD)

Hahn Academy for Beer Predicaments - Submit Your Ideas

Hahn Academy for Beer Predicaments - Navigation

Credits

The Hahn Academy campaign was developed at Publicis Mojo, Sydney, and Holler Sydney.

Filming was shot by director Matt Kamen via Photoplay with producer Florence Tourbier.

Download the Inspiration Room iPhone app free at the iTunes App Store.
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Location Australia Australia

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