GSK Anti-Doping at Olympics

GSK (GlaxoSmithKline) has launched an advertising campaign in the UK marking its role as Official Laboratory Services Provider for the London 2012 Olympic and Paralympic Games, focusing on the use of anti-doping science to help the Games are the cleanest possible. British Olympians and Paralympians, including Phillips Idowu, Beth Tweddle, David Weir, Graham Edmunds and Marlon Devonish, celebrate the motivation and ambition that drives athletes to perform and win drug-free. The campaign will appear on television and outdoor advertising space across the UK and includes the UK’s largest London 2012 outdoor sign, which covers GSK’s Brentford headquarters.

GSK Marlon Devonish Anti Doping commercial

Click on the image below to play the Marlon Devonish TV commercial in YouTube

GSK Marlon Devonish Crowd billboard

GSK Marlon Devonish Crowd poster

GSK Beth Tweddle Gold billboard

GSK Beth Tweddle Gold poster

GSK Phillips Idowu Breaking Records billboard

GSK Phillips Idowu Breaking Records poster

GSK David Weir History billboard

GSK David Weir History poster

GSK Graham Edmunds Podium billboard

GSK Graham Edmunds Podium poster

GSK London 2012 building


The Anti Doping campaign was developed at TBWA\London by executive creative director Dede Laurentino, creative director/copywriter Fabio Abram, creative director/art director Braulio Kuwabara, chief strategy officer Zaid Al-Zaidy, strategic planner Jenna Hoyle, group account director Emma Massey, account executive Kirsten Barnes, head of broadcast Jason Ayers, producers Natalie Spooner, Gill Oglethorpe, Nicholas Kurs, production manager Melanie McGee, working with GSK SVP Global Communications, Phil Thomson, VP Corporate Communications, Kerry O’Callaghan and programme director Clare Brosnan.

Filming was shot by director Scott Lyon via Outsider with producer Zeno Campbell-Salmon.

Editor was Art Jones at Work Post. Post production was done at Electric Theatre Collective by producer Lee Pavey, Flame artist Giles Cheetham. Sound was produced at Factory by sound engineer Anthony Moore.