Greenpeace International has used a fashion parade to launch “Toxic Threads: THe Big Fashion Stitch-Up“, a report exposing the use of hazardous chemicals in the clothing of 20 leading fashion brands, including industry giants like Zara, Levi’s, Armani and Calvin Klein. Greenpeace investigations have found that many of the clothing items tested were contaminated with hazardous chemicals that break down to form hormone-disrupting and even cancer-causing substances when released into the environment. A series of ten fashion images, shot by Lance Lee in Beijing, helps visualize the fashion industry’s chemical addiction.
The Crime scene concept, design and art direction and report design were developed at Arc Communications. The fashion shoot was produced by Greenpeace International creative director Tommy Crawford, photographer Lance Lee, stylist Wee Chee, make-up and hair stylists Jun Jun and Tian Tian at Tony Studio.