Göteborgs Tryckeriet (GBGT), a print house in Sweden, produced “Lost & Found“, a sample book designed to promote their new print press for advanced foiling and embossing. The Lost and Found campaign targeted art directors and graphic designers. A fictitious lost and found department was created at Göteborgs Tryckeriet. The Lost and Found book was promoted a collection of items that fit in your pocket but just as easy slip out. Hundreds of people ordered the book within an hour of the book’s release, leading to a mail server crash at Göteborgs Tryckeriet. The book won a Silver award at Eurobest and a Gold Cube for Design, Corporate/Promotional Design, Booklet/Brochure at the Art Directors Club ADC 91st ADC Awards.
The Lost and Found book was designed at Happy F&B, Gothenburg, by art directors Oskar Andersson and Andreas Kittel, and illustrator Moa Pårup.