Göteborgs Tryckeriet Lost & Found

Göteborgs Tryckeriet (GBGT), a print house in Sweden, produced “Lost & Found“, a sample book designed to promote their new print press for advanced foiling and embossing. The Lost and Found campaign targeted art directors and graphic designers. A fictitious lost and found department was created at Göteborgs Tryckeriet. The Lost and Found book was promoted a collection of items that fit in your pocket but just as easy slip out. Hundreds of people ordered the book within an hour of the book’s release, leading to a mail server crash at Göteborgs Tryckeriet. The book won a Silver award at Eurobest and a Gold Cube for Design, Corporate/Promotional Design, Booklet/Brochure at the Art Directors Club ADC 91st ADC Awards.

Goteborgstyckeriet Lost and Found


Goteborgstyckeriet Lost and Found

Goteborgstyckeriet Lost and Found

Goteborgstyckeriet Lost and Found

Goteborgstyckeriet Lost and Found

Goteborgstyckeriet Lost and Found

Goteborgstyckeriet Lost and Found

Goteborgstyckeriet Lost and Found

Goteborgstyckeriet Lost and Found

Goteborgstyckeriet Lost and Found

Credits

The Lost and Found book was designed at Happy F&B, Gothenburg, by art directors Oskar Andersson and Andreas Kittel, and illustrator Moa Pårup.

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