Google’s Memories for the Future (Mirai e no kioku) site has been awarded the Grande Innova Lotus at Adfest this week. The site, miraikioku.com, was designed to help people rediscover lost memories of their homes and towns in the wake of the March 11 2011 earthquake and tsunami. Many people lost their lives, their homes, and all their precious memories collected over generations. Among the things lost were precious photos and videos — cherished images of family, friends, pets and once-in-a-lifetime events, buried in rubble or washed to sea. The site helps share their photographs and videos, and provides thousands of miles of Street View imagery in the affect areas, collected before and after the disaster. Seeing the street-level imagery of the affected areas puts the plight of these communities into perspective and ensures that the memories of the disaster remain relevant and tangible for future generations.
Hakuhodo Kettle, Tokyo.