Google is promoting the new features on Google Maps with “Explore Your World”, a commercial redesigning Brooklyn New York in the context of a 3D labyrinth game. Two players navigate a blue ball through an elaborate city scape, checking out local businesses, exploring a mall directory, calling in to barbershop, using public transport, before getting into the car park for the Brooklyn Bowl. The video is connected with a Google Maps walkthrough at maps.google.com/starthere.
Click on the image below to play the Explore Your World video in YouTube (HD)
The Explore Your World ad was developed at Venables Bell & Partners by executive creative directors Paul Venables and Will McGinness, creative director Paul Foulkes, art director Byron Del Rosario, copywriter Kelly Diaz, director of integrated production Craig Allen, and agency producer Zeynep Taslica.
Filming was shot by directors Bob Partington and Aaron Duffy via 1st Avenue Machine with director of photography William Rexer, executive producers Mikha Grumet and Sam Penfield, and producer Rachel Watanabe-Batton.