Goodyear Luck Balls

Goodyear is running a print advertising campaign for Goodyear tires featuring a new form of transport rolling through the city, the countryside and along coastal roads. “If its not Goodyear, good luck”.

Goodyear City

Goodyear Countryside

Goodyear Coast


The Ball campaign was developed at Y&R Brasil, São Paulo, by chief creative officer/creative director Rui Branquinho, creative directors Flavio Casarotti, Alexandre Vilela (Xa) and Felipe Gall, art directors Daniel Salles and Jose Neto, copywriter Samir Mesquita, planner Fernanda Flandoli Flavio Proença, client team director Rui Moreira Luciana Guidi, print producer Elaine Carvalho Flavio Zamboni, account managers Valeria Ordonhez, Claudia Menezes and Felipe Wanderley, art buyers Monica Beretta and Stephanie Wang, media planners Gustavo Gaion and Gabriela Ben David.

Landscape photography is by CGI Getty Images. Spheres were designed by Lars Erik Fisk. Illustration is by CWF3D.

Filed under: Goodyear, Print

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