Gillette Here’s To Dad
Procter & Gamble‘s ode to Mums in association with the 2012 Olympics was balanced up with “Here’s to Dad”, a Gillette commercial featurin Ryan Lochte, Tyson Gay and Roger Federer. Sometimes complex, sometimes confusing, but almost always rewarding, the relationships we have with our Dads can be one of life’s most powerful bonds. This commercial celebrates Dads everywhere, by recognizing the man behind the athlete…the man behind all of us.
Click on the image below to play the Here’s To Dad video in YouTube (HD)
The Here’s To Dad ad was developed at BBDO New York, by creative director Toygar Bazarkaya, copywriter Evan Freitas, art director Jon Krevolin, agency producer Bobby Jacques.
Editor was Dan Maloney at Cut+Run, New York with executive producer Rana Martin and producer Melati Pohan. Post production was done at Nice Shoes, New York by colorist Chris Ryan. VFX were produced at Framestore by Flame artist Tri Do. Sound was produced at Sonic Union, New York, by sound engineer Mike Marinelli.