Get Ahead Of The Games, a project launched by Transport for London (TfL), the Olympic Delivery Authority (ODA), National Rail, Highways Agency, Weymouth & Portland Borough Council, West Dorset District Council, Dorset County Council, has been designed to prepare British public for the impact of the 2012 Olympics. A cross platform national print, outdoor and online campaign, explains how some locations and times of travel may be busier than usual this summer and offer advice of where to look to find alternative routes, travel updates and how to plan ahead. See five of the posters below, and eleven more on The Inspiration Room Google Plus page: gplus.to/TheInspirationRoom
The Get Ahead of the Games campaign was developed at M&C Saatchi, London, by copywriter Joe Miller, art director Tristan Cornelius and illustrated by twelve designers under the supervision of Sam Lanyon Jones and Andy Cope at Tokyo Plastic, produced at Picasso Pictures.
Media was handled by Walker Media.