American insurance company Geico has launched a new series of television commercials starring the Geico gecko, beginning with “Behind the Scenes”, in which the Gecko provides viewers a sneak peek at what goes on backstage. Since 1999, there have been more than ten GEICO campaigns featuring the Gecko in over 65 TV commercials and hundreds of radio spots.
Click on the image below to play the 97% Customer Satisfaction (Behind the Scenes) video in YouTube (HD)
The Geico Gecko appears in a commercial within a commercial. Click on the image below to play the Helzberg Diamonds Commercial (The Best Man) video in YouTube (HD)
The Behind the Scenes commercial was developed at The Martin Agency by chief creative officer Joe Alexander, group creative director/art director Steve Bassett, senior copywriter Bob Meagher, senior art director Pat Wittich, executive producer Molly Souter, broadcast producer Alex Scheer-Payne, junior broadcast producer Emily Taylor, strategist Melissa Cabral, account team Chris Mumford, Liz Toms, Carter Crenshaw and Jason Ray.
Filming was shot by director Roman Coppola via The Directors Bureau with director of photography Shawn Kim, line producer Mary Livingston, executive producer Lisa Margulis, head of production Elizabeth Minzes.
Editing was done at Cosmo Street by editor Tiffany Burchard, executive producer Maura Woodward, producer Heather Richardson and assistant editor Casey Swoyer.
Colorist was Tim Masick at Company 3.
Animation/VFX was produced at Framestore by VFX supervisor David Hulin, executive producer James Razzall, senior producer Graham Dunglinson, junior producer Antonio Teixeira, CG supervisor Jenny Bichsel, animation lead Kevin Rooney, animator Tyler Heckman, lighting lead John Montefusco, lighter Emily Griswold, Flame artist Raul Ortego, compositors Dan Short and Euna Kho.