Gap is promoting the Adult Holiday 2012 Collection with “Love in Every Shade”, an advertising campaign featuring couples and family groups dressed in the new range. The print and television campaign features rapper Nas and his father, blues musician Olu Dara, actress Aubrey Plaza; the band The Atomics; and actress Diana Garcia and musician Greg Rogove, Jack Huston and dog Orso, Lani Bennett with father Thomas Keeling and daughter Haley Bennett, cast of the TV series The New Normal.
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The Love in Every Shade campaign was developed at Peterson Milla Hooks by executive creative director Dave Peterson, creative director/art director/copywriter Courtney Vincent, music supervisor Daron Walker, agency producer Sean Heley, working with Gap chief marketing officer Seth Farbman.
Music was produced at Nylon Studios.