Gap Love in Every Shade

Gap is promoting the Adult Holiday 2012 Collection with “Love in Every Shade”, an advertising campaign featuring couples and family groups dressed in the new range. The print and television campaign features rapper Nas and his father, blues musician Olu Dara, actress Aubrey Plaza; the band The Atomics; and actress Diana Garcia and musician Greg Rogove, Jack Huston and dog Orso, Lani Bennett with father Thomas Keeling and daughter Haley Bennett, cast of the TV series The New Normal.

Gap Love comes in Every Shade


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Gap Love comes in Every Shade Michael J Fox and Tracy Pollan

Gap Love comes in Every Shade Haley Bennett with grandfather Thomas Keeling and mother Lani Bennett

Gap Love comes in Every Shade Diana Garcia and Gregory Rogove

Gap Love comes in Every Shade Jorn Weisbrodt and Rufus Wainwright

Gap Love comes in Every Shade Gia Coppola and Nathalie Love

Gap Love comes in Every Shade Jack Huston and dog Orso

Gap Love comes in Every Shade Audrey Plaza

Gap Love comes in Every Shade Nas and Olu Dara

Gap Love comes in Every Shade The Atomics

Gap Love comes in Every Shade The New Normal

Credits

The Love in Every Shade campaign was developed at Peterson Milla Hooks by executive creative director Dave Peterson, creative director/art director/copywriter Courtney Vincent, music supervisor Daron Walker, agency producer Sean Heley, working with Gap chief marketing officer Seth Farbman.

Filming and photography was shot by director Peggy Sirota. Editor was Brett Astor at Channel Z, Minneapolis. Post production was done at Pixel Farm, Mineapolis.

Music was produced at Nylon Studios.