Forbes World Without Billionaires

Forbes Brasil, launched in Brazil at the end of this month, is being promoted with an outdoor and press advertising campaign inviting viewers to imagine a world without six of the world’s billionaires Donald Trump, Eike Batista, Richard Branson, Bill Gates, Tiger Woods and Mark Zuckerberg. The campaign won a gold Outdoor Lion and two silver Press Lions at 2012 Cannes International Festival of Creativity.

Forbes The World Without Donald Trump

Forbes The World Without Eike Batista
Forbes The World Without Richard Branson
Forbes The World Without Bill Gates
Forbes The World Without Tiger Woods
Forbes The World Without Mark Zuckerberg


The “World Without” campaign was developed at Ogilvy Brazil, Sao Paulo, by chief creative officer Anselmo Ramos, executive creative directors Fred Saldanha and Claudio Lima, creative director Eduardo Marques, copywriter Marcelo Padoca, art director/typographer Fernando Reis, illustrator Arthur D’áraujo, art buyers Nanci Bonanni and Francini Santiago, account team Carolina Rocha and Natalie Bursztyn working with Forbes Brasil director Antônio Camarotti, planners Kajsa Mclaren and Chris Button, media directors Betânia Aragão, Danilo Maso and Dante Mennichelli.