Football Brought To Life By The Sun

The Sun, the British News Corp tabloid, launched “Football Brought to Life”, a series of four animated TV adverts featuring Wayne Rooney’s overhead scissor kick goal for United against Manchester City in February 2011. The Football Brought To Life series was inspired by a football video animated by Richard Swarbrick.

Rooney by Richard Swarbrick in Brought To Life advert

Narrated by Terry Venables, the first commercial was launched in July 2011. The advert ends with a picture of SunSport columnists Terry Venables, Harry Redknapp and Ian Wright with the slogan: “Football, brought to life by The Sun.” Click on the image below to play the Football Brought to Life video.

Click on the image below to play the Mitre 10 Football offer video.

Richard’s version of Gareth Bale’s heroics in Spurs’ Champions League matches against Inter Milan, launched on YouTube in March, had more than 100,000 views in just three days.

Football Brought To Life Credits

The Brought To Life campaign was developed at WCRS by creative directors Billy Faithfull and Ross Neil, creatives Andy Lee and Jonny Porthouse, and agency producer Lizzie Mabbott working with The Sun brand director Richard Gale and marketing manager Mark Nash.

The video was animated/directed by Richard Swarbrick and produced at Hotspur & Argyle by producer Danny Fleet.

Editing was by Simon Hargood at The Assembly Rooms. Post production was done at Golden Square. Sound was produced at Angell Sound. Music was composed by Richard Swarbrick.