The Sun, the British News Corp tabloid, launched “Football Brought to Life”, a series of four animated TV adverts featuring Wayne Rooney’s overhead scissor kick goal for United against Manchester City in February 2011. The series was inspired by a football video animated by Richard Swarbrick.
Narrated by Terry Venables, the first commercial was launched in July 2011. The advert ends with a picture of SunSport columnists Terry Venables, Harry Redknapp and Ian Wright with the slogan: “Football, brought to life by The Sun.” Click on the image below to play the Football Brought to Life video in YouTube (HD)
Click on the image below to play the Mitre 10 Football offer video in YouTube (HD)
Richard’s version of Gareth Bale’s heroics in Spurs’ Champions League matches against Inter Milan, launched on YouTube in March, had more than 100,000 views in just three days. Click on the image below to play the video in YouTube (HD)
The Brought To Life campaign was developed at WCRS by creative directors Billy Faithfull and Ross Neil, creatives Andy Lee and Jonny Porthouse, and agency producer Lizzie Mabbott working with The Sun brand director Richard Gale and marketing manager Mark Nash.