Fisherman Rubber Boot packaging in Kazakhstan has won Grand Prix for Direct Communication at the Golden Drum Awards. The rubber boots are presented in packaging featuring the protective qualities of the waterproof boots, with fish and eels. The package itself is designed as a mini-stand and works as an eye catcher. An illusion of boots immersed in water draws attention focus consumer’s attention to all protective properties of the Fisherman boots, protecting wearers from environmental debris, biological threats, natural, chemical and electrical hazards.
The Rubber Boots project was developed at Good Media, Almaty, by creative director/copywriter and illustrator Igor Mitin, art directors Berik Yergaliyev and Rustam Gareyev, designers Farhat Omirbaev, Darina Baimukhanova and Andrey Serduk, account directors/managers Renat Abdrakhmanov and Diana Saibekova.