FirstBank, a bank in Colorado, Arizona and California, is running “Time Out”, an ad without plot, for viewers of the second half of the Super Bowl based in Colorado. A spokesman in an armchair provides 30 seconds of respite from exciting commercials and live action play, just enough time to head towards the bathroom.
Click on the image below to play the video in YouTube (HD)
Time Out was developed at TDA_Boulder by creative directors Jonathan Schoenberg and Thomas Dooley, associate creative director/art director Matt Leavitt, associate creative director/copywriter Jeremy Seibold, and agency producer Susan Fisher.
Sound was designed at Lime Studios by Dave Wagg.