FirstBank Time Out

FirstBank, a bank in Colorado, Arizona and California, is running “Time Out”, an ad without plot, for viewers of the second half of the Super Bowl based in Colorado. A spokesman in an armchair provides 30 seconds of respite from exciting commercials and live action play, just enough time to head towards the bathroom.

Firstbank Time Out


Click on the image below to play the video in YouTube (HD)

Credits

Time Out was developed at TDA_Boulder by creative directors Jonathan Schoenberg and Thomas Dooley, associate creative director/art director Matt Leavitt, associate creative director/copywriter Jeremy Seibold, and agency producer Susan Fisher.

Filming was shot by director Ryan Ebner via HSI, with director of photography Scott Buttfield, executive producer Michael McQuhae and producer John Winter.

Visual effects were produced at Brickyard VFX by designer Patrick Poulatian. Editor was Katz at Cosmo Street. Colorist was Stefan Sonnenfeld at Company 3.

Sound was designed at Lime Studios by Dave Wagg.